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Submitted by john collett on

Many WASH programs to date have based their hygiene promotion work on assumptions and guess-work about what might achieve behavior change - so naturally the results have not been that great. A behavior change programming approach that incorporates formative research to discover the key determinants for behavior change (for the priority group in their particular setting will help provide some of the missing evidence essential for design behavior change strategies that work. One such approach, applicable to multiple sectors and settings is the Designing for Behavior Change Framework - see and