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Submitted by Raghava Neti on

Extreme focus on loss may not work.

It is often seen that if you focus too much on the losses, to an extreme bordering on 'highlighting indignity', it may not work. Some communities may take it negatively, and therefore may not even respond to the messages being conveyed. So, it would be good to see the background of the community and tailor the messages to suit a particular context, and particular groups within the community (e.g., old vs young).