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Corporate Social Responsability

Corporate Social Responsibility or Corporate Self Promotion?

Apurva Sanghi's picture
Changing the dialogue on CSR

 
Image by Njeri Gitahi

The modern era of CSR – corporate social responsibility – arguably began in 1953 when Howard Bowen published his seminal book Social Responsibilities of the Businessman, in which he queried “what responsibilities to society may businessmen reasonably be expected to assume” (clearly, businesswomen were off the hook – or they did not exist). Since then CSR has evolved into a term that embraces a range of activities from the superficial, and even irrelevant, to ones that are changing the way in which business interacts with the society in which it operates.