When you think about clean technology, images of wind turbines, solar panels and electric cars most likely come to mind. You probably don’t connect it with things like mobile applications, Big Data, remote sensing and cloud computing. Yet, at a very low cost, these web and mobile functions are driving ground-breaking solutions that help us make more efficient use of resources and, as a result, lower our collective carbon footprint.
In the technology world, this green growth model is called Cleanweb.
Cleanweb solutions have been spurred by pioneering business models and recent advances in information and communications technologies (ICTs). A new paper by the World Bank explains how these solutions are already disrupting high-cost Cleantech financial models and enabling smarter, more efficient use of resources in everything from our homes and cars, to factories and farms.
One of the best and most well-known examples of Cleanweb is Airbnb. The lodging website challenges the traditional hotel business model by giving homeowners the opportunity to share their accommodation with travelers at a low cost. According to their own studies, home sharing not only cuts costs but also promotes more efficient use of resources. For example, when compared to hotel stays in the European Union, Airbnb properties consume 78 percent less energy, 48 percent less water and produce 89 percent less Green House Gases (GHG) per guest night.
Europe and North America have been early adopters and developers of Cleanweb applications, but their potential benefit for emerging and developing markets is immense. Thanks to low startup costs and small risk to investors, Cleanweb can offer even bigger benefits in terms of private sector development and job creation, where capital and investor appetite may be low. New forms of capital formation such as crowdfunding are also helping catalyze existing efforts to create entrepreneurial cultures and ecosystems in developing markets, as outlined by an infoDev report last year called “Crowdfunding’s Potential for the Developing World”.