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cognitive control

Behind lunch choice and moral decisions: the link between attention and behavior

Jed Friedman's picture

Walking to the office earlier this week, I stepped right into oncoming traffic while engrossed in a conversation on the mobile phone. Usually quite mindful of my surroundings, at that point I was so preoccupied that the rules of basic traffic safety were nowhere my mind. By a funny coincidence I arrived at the office and started reading an academic paper with the attention-grabbing title “God is Watching You”.

Fruit Salad, Chocolate Cake, Cognitive Control, and Poverty

Jed Friedman's picture

In a psychology experiment from 15 years ago, participants were asked to remember a number – the number was randomly selected to either be a short two digit number or a seven digit number – and then to walk down a hallway to another room for an interview. As a seeming afterthought, they were told there is a snack cart in the hallway and to help themselves to one of the snacks. The snack choice was either fruit salad or chocolate cake.