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firm experiments

Exporting on eBay: The Impact of Lowering the Hassle Costs of Exporting

David McKenzie's picture
Getting more firms to export is a policy goal in many countries around the world. However, the trade literature has not had very many well-identified evaluations of policy interventions that facilitate exports (a notable exception being work by Atkin et al in Egypt). So I thought it would be useful to share the results of a recent experiment by Xiang Hui making it easier for sellers to export on eBay.

Yikes, not only is it hard for us to do experiments with firms, it can be really hard for firms to experiment on themselves

David McKenzie's picture
I came across a new working paper written by researchers at Google and Microsoft with the title “on the near impossibility of measuring the returns to advertising”. They begin by noting the astounding statistic that annual US advertising revenue is $173 billion, or about $500 per American per year. That’s right, more than the GDP per capita of countries like Burundi, Madagascar and Eritrea is spent just on advertising!