Syndicate content

management practices

Yikes, not only is it hard for us to do experiments with firms, it can be really hard for firms to experiment on themselves

David McKenzie's picture
I came across a new working paper written by researchers at Google and Microsoft with the title “on the near impossibility of measuring the returns to advertising”. They begin by noting the astounding statistic that annual US advertising revenue is $173 billion, or about $500 per American per year. That’s right, more than the GDP per capita of countries like Burundi, Madagascar and Eritrea is spent just on advertising!