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vignette anchoring

Are the Danes the happiest people in the world? Using vignettes to anchor subjective responses

Jed Friedman's picture

Quite often the popular press carries stories that compare happiness or life satisfaction across nations (for example see last October’s story: Denmark is Happiest Country). Regular readers of this blog will recognize these reports as summaries of research on subjective well-being (SWB) and would be somewhat skeptical of SWB comparisons across populations with very different characteristics and cultures. Why?