I may spend my entire day staring at a computer screen, but when I'm not at work, I'm an avid magazine reader. Because of that, I've become increasingly interested in how the magazine industry is responding to the changes in media consumption and content delivery.
I never thought I'd say this with a straight face, but URL shorteners are now the topic du jour.
For those of you that have no idea what I'm talking about, a definition, from Wikipedia:
URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address.