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Welcome to the World Bank guiding principle: "if the public helps to collect or create map data, the public should be able to access, use and re-use that data freely." We hope this principle will be written down soon (in broader formulated wordings) in the World Bank set of guidelines. Within this discours it certainly is a step in the right direction that the World Bank has decided to stop the use of Google Map services for future projects. Against a background of principles like fair competition and due diligence it cannot be explained that an NGO exclusively uses one commercial company for all it's mapping projects. But it's only a first step. From the blogpost is to understand that Google Maps still will be used for projects that have been started in the past. Here we politely give the World Bank in consideration to investigate the monitoring and collection of visitor-data on the Google Maps platform and the re-use and monetisation of these data by Google. It than should be analysed whether these techniques fit into World Bank guidelines and whether they aren't breaching dataprotection- and privacy laws. A great way to empower citizens, NGO's and public bodies worldwide would be the development of a truely open, simple understandable, inter-operable, free mapping system. 10COM is an EU based independent initiative that strives for simple, effective sets of principle rulings, measures and business models to empower and protect the EU and it's (corporate) ciitzens in the Age of Digital.