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Development Marketplace goes social (media)

Sameer Vasta's picture

Shooting video at the 2009 Development Marketplace

This year's Development Marketplace global competition did more than just find ideas to save the world: it shared the ideas and the people who make them happen with the rest of us.

Previous events at the World Bank have incorporated elements of online social engagement before, but this year's Development Marketplace — an event that took place last week at the Bank main complex in Washington DC — pushed the boundaries, for the better.

The Development Marketplace blog is the place to catch up on all the things that were done before, during, and after the event, but here are a few highlights:

  • The Development Marketplace had an extensive presence online, posting regular updates to the blog, uploading photos to Flickr, hosting a conversation on Twitter, sharing experiences on Youtube, and more.
  • Attendees of the event were able to borrow Flip cameras on site and post a video outlining their experiences on the event's Youtube channel. Over 150 videos were posted to the channel.
  • Video content is available in Russian, Hindi, Arabic, Spanish, and 10 other languages other than English. 90% of all people engaging with the event online are from outside the United States.
  • All winners of the contest were given a Flip camera to post regular video updates on their projects, ensuring consistent and sustained engagement.

 
The efforts taken by the Development Marketplace team are an excellent example of how the Bank can continue to engage with stakeholders and audiences that aren't in DC, or don't have direct access to Bank events and projects.

Of course, there's a long way to go, but this is a good first step. If you're interested in learning more about the Development Marketplace and what it does, I'd recommend checking out their homepage and the blog.

What do you think? Is this something that should be emulated by other Bank events? Is the video component something that can be emulated in other Bank projects around the world?

(Photo by jamesq68 from the DM2009 photo pool.)

Comments

Submitted by Mathew Farney on
Development Marketplace had a real good year indeed. It did more changes than in the last few years. I'm curious if 2010 will prove to be even better. ___________ Mathew Farney | Web Hosting

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