Though I work full-time on social media for the World Bank, my career started in public broadcasting. “Radio is the modern version of oral tradition,” a former journalism professor of mine would say, likening radio to the way in which people have communicated for years: using stories, narratives, to connect, to break down complex ideas into concrete pieces. That line resonated with me, summing up the power of radio to connect people using the shared experience of a broadcast.
Radio was – and still is - one of the most intimate forms of media ever created. It comes right into our homes, our cars, our showers (if you are lucky enough to have a shower). I’d wager that in any city in the world, people spend more time with the radio than they do any other form of media.
Unless they’re on Facebook. That’s different. I can’t recall when Facebook started getting more of my time than did the radio. Probably not long after I joined Facebook, in 2007. Four years ago, Facebook had 30 million users.