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The Reading List: June 5

Sameer Vasta's picture

Every Friday, I'm going to try and post a selection of the links from our account so you can get a quick snapshot of what we're reading this week. Here goes:

  • GOOD Transparencies Archive
    An archive of infographics that have run in past issues of GOOD and on their blog. Stunning work and a great display of how to present information.
  • Twitter - New Research: Men Follow Men and Nobody Tweets
    Interesting data: Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. (via)
  • What to listen for in social media
    Listen to the good. Respond quickly to the bad, and respond even faster to the ugly. Enable the conversation, rather than attempting to put it in a chokehold. People are talking about your brand anyway, so you may as well get down in the weeds and know what’s going on. (via)
  • Smithsonian crowdsources its social media strategy
    Interesting concept, but the Smithsonian has a lot of social goodwill, public recognition, and cultural significance that many not-for-profits don't have. Would this work for other types of institutions? (via)
  • When employees become the brand
    Employees that eat, sleep, and breathe the brand are becoming the indispensable moutpieces of big and small companies alike. That's why we're working on a strategy here to empower our employees. (via)
  • The Smart Way to Tap Social Media
    Twitter, Facebook, and LinkedIn activity means nothing if it doesn't move the needle on your strategic business goals. Amen. (via)
  • News Flash From the Future: What Will Journalism Look Like?
    Everyone is saying newspapers are dead. If so, what will journalism look like in the future? The folks from IDEO take a crack at it, and the vision of the future is remarkable.
  • Popular Twitter App Is Slowing NYT Computers
    Apparently Tweetdeck is slowing down the computers of employees at the New York Times. I'm guessing this might be an easy way to once again blame Twitter for something that is not Twitter's problem: Adobe AIr is just resource-intensive.
  • Audience or Community
    Chris Brogan is completely right: the only difference between audience and community is the direction in which their chairs are facing.


Have any links you want to share with us? Add them to your account and tag them for:extweb.

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