How can the study of behavioral economics and psychology help us generate more, better and inclusive jobs? In this two part interview, Professor Dan Ariely of Duke University outlines how we can use insights from behavioral economics to make a positive impact. He describes how to make job hunting less demoralizing and how to improve the prospects for those already in work. He also looks at the ways in which the World Bank can operationalize the findings of last year’s World Development Report. Finally, he reveals the fascinating results of a study conducted alongside the Jobs CCSA in Kenya, aimed at encouraging saving in the informal sector.