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How much is a jar of jam worth? A couple of pesos, at most. But for a group of women from a remote Guatemalan village, it’s worth its weight in gold. It has helped them develop as individuals and has made a significant contribution to their income and that of their community.
With a sweet voice that cracks with emotion, Blanca Estela, a single mother of four, tells us that making jam marked a turning point in her life. She is one of 30 women from Nueva Esperanza, a company that makes jams and sauces in San Lucas Tolimán, Guatemala. The company has helped the women become independent in a society that continues to be patriarchal. It has also promoted local economic growth.
When I visited the women to make this video, they told me that the Rural Economic Development Program supported by the World Bank enabled them to open new markets and increase their earnings. “This is the dream of a lifetime. We’ve been able to develop as individuals and as businesswomen,” says Esperanza. It has turned these rural homemakers into businesswomen. They now serve as an example for the rest of the women and men in the village.