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africaJUICE

Let's Have More of These

Rebecca Post's picture

I recently returned from Ethiopia where I visited a project that is being covered by MIGA’s political risk insurance. The project involves the privatization and expansion of an existing farm to cultivate and process passion fruit, mango, and papaya for juice exports. The newly formed company, africaJUICE Tibila Share Company, has taken what was essentially an abandoned farm and transformed it into a thriving enterprise. 

The project introduced passion fruit to the community which is harvested and processed into juice in a new state-of-the art factory. The juice is then exported to markets in Europe and the Middle East. In addition to creating significant direct employment for a poor rural area (2400 employees), the project is developing a cadre of contract farmers who can earn a significantly higher income for this “in demand” product.