I found this article very interesting. People in general are anxious about the Big Data Era. But data visualization definitely helps for the users to get a clear picture about their data. There are a lot I learned about data visualization and they are all pointed out so clearly here - the simplicity, the complexity - everything! But if there is only one thing I learned about data visualization, it should be its power to educate. Customer data when visualized turns to be a gold mine to many businesses. They are able to solve the solutions because they already have the access and the ability to see the risks and plan specifically to mitigate it. Mapping is one of the most attractive and informative data visualization. The more people will try to use it, the more they can be able to achieve business success.