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Submitted by Ramatou on

Fantastic advice and sooo true..i could totally see myself in these points. I would add: be one point, your client is going to resent the fact that you are telling them what they don't want/like to hear, but you have to remain honest if you believe this is in their ultimate interest. In the end and when dust settles, the same client will be so happy with the results they could kiss your feet.

Cheers and thanks for this great piece Brian!