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app challenge

Oh no--not another apps challenge!

Maja Andjelkovic's picture


Wanted: Mobile apps for African agriculture (Credit: infoDev)

Today, there are close to 900 million mobile phone subscribers in Africa. Sixty-five percent of the continent’s labor force works in agriculture or related sectors and it accounts for 32% of the gross domestic product. Mobile innovations are already improving efficiencies in the agricultural value chain; research shows that grain traders with mobile application usage experienced income growth of 29% and banana farmers in Uganda saw their revenues go up with 36%.

The mAgri Challenge, a business competition, has been designed to identify and support entrepreneurs developing mobile apps for agriculture in Africa.  If you have worked with mobile tech entrepreneurs in Africa over the last few years, you might be thinking: “Not another mobile apps challenge!”  This ‘competition fatigue’ is not completely unwarranted.  Too many quick competitions for mobile apps, which at first seemed cool and generated lots of attention, have left in their wake a pool of mobile entrepreneurs confused about the next steps they can take to grow their business.