No summer lull for the Development 2.0 world, it would seem, judging from recent activity: from Richard Heeks’ paper on Development 2.0: Transformative ICT-Enabled Development Models and Impacts to a comprehensive checklist comparing “old school development” with Development 2.0 aid; from Idealware’s Social Media Decision Guide for nonprofits to UNITAR/FAO’s e-learning course for social media for development professionals. The buzz generated by the 35$ laptop and the use of social media around the referendum in Kenya (see e.g. here and here) has filled the blogosphere and endless twitter streams. IDB’s recently concluded Mobile Citizens contest and the upcoming World Bank’s Apps for Development competition indicate that the “oh so 2.0” crowdsourcing-for-innovation craze has become mainstream in development, too.
In spite of all this fervor, one has the impression that Development 2.0 is still far from reaching its full potential and has not really had an impact where it matters most – in the core processes and operations, in the business model of development organizations. We are still far from a situation where, say, a community development specialist or a biologist in the field who is interested in testing out what my colleague, Prasanna Lal Das, has dubbed “Fieldwork 2.0” options, can easily find expertise to guide them through the process. Falling foul of organizational inertia, their requests are typically
directed to either communications departments (whose main focus is,
understandably, to “push out” the message) or IT specialists for whom
web 2.0 and the mobile web are often a brave new world.