Take a look at the nine points listed below, and think about the various support programs for women entrepreneurs that you may be familiar with. Have you seen these factors before?
- Ignore gender differences
- Create curriculum around PowerPoint (Stand and deliver)
- Emphasis on existing idea or opportunity
- Use of big business examples
- Use of industry standards
- Reliance on banks as start-up funds
- Primarily including male instructors and speakers
- Assumptions about firm size
- Assumptions about linearity of growth
This is a list of what NOT to do when designing and implementing successful support programs for women entrepreneurs, as suggested by Prof. Patricia Greene of Babson College at a recent presentation at the World Bank Group. Her seminar was the first in a series on "Women Entrepreneurs: A New Approach to Growth and Shared Prosperity."