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green entrepreneurship

Mapping Morocco’s green entrepreneurship ecosystem

Rosa Lin's picture
Also available in: Français


A World Bank Group team set out to answer the questions: Who are Moroccan green entrepreneurs, and what is the entrepreneurial landscape they operate in? They found that:

  • Almost half of surveyed Moroccan green entrepreneur businesses are solo-run.

  • 84 percent of surveyed entrepreneurs were self-funded at the early-stages.

  • 54 percent of entrepreneurs identified a lack of access to market information as the biggest barrier to doing business in Morocco.

Those are just a few findings from their work on the first World Bank Group climate entrepreneurship ecosystem diagnostic in Morocco, a deep dive into the North African nation’s green start-up ecosystem.

The diagnostic, surveying more than 300 entrepreneurs and industry players, shines unprecedented insight into multiple facets of Morocco’s climate entrepreneurship ecosystem, and how different political, financial, and cultural forces play out to drive the sector.
 

In a highly visual format, a new report explores the top findings from the diagnostic, bolstering them with case studies, key facts, and graphics. The report uncovers interesting clues to Morocco’s strengths and challenges: Typical Moroccan green entrepreneurs are young, educated, and started their businesses because they wanted to be their own boss. These entrepreneurs work in diverse sectors — from green information technology to energy efficiency — and are creating and adapting technologies and solutions to solve some of Morocco’s greatest environmental challenges.

Sowing the Seeds of Green Entrepreneurship: Startup Bootcamps and Pitching Competitions

Julia Brethenoux's picture

Heading back from a recent mission to Ghana, I felt really proud of what we have accomplished: training 20 of the most promising local clean-tech entrepreneurs through the Green Innovators Bootcamp. The words used to inaugurate the event are still in my head: “This bootcamp is not an end in itself. It’s the beginning of your journey as entrepreneurs.”

Indeed, bootcamps for startups and SMEs – as well as close cousins like Hackathons, Start-up Weekends, and Business Plan Competitions – are an increasingly popular activity used to catalyze innovative ideas and provide entrepreneurs with the tools and resources they need to launch their ventures.

In Ghana for example, infoDev -- a global innovation and entrepreneurship program in the World Bank Group -- organized a two-day training event to help a group of 20 early-stage entrepreneurs assess the feasibility of their business concept, identify their customer base, and refine their business model.
 
Organizing a bootcamp can be very challenging and time-consuming, but, when done properly – read “7 things you need to do to prepare for the perfect bootcamp” – the payoff is big. "Bootcampers" find these initiatives very useful to identify new solutions to the challenges they face to launch their businesses -- mostly access to finance, product development, and marketing. Furthermore, "pitching competitions" and "business contests" offer new entrepreneurs an excellent and safe stage to refine their business pitch -- a key tool of every successful entrepreneur.
 
One of the goals of bootcamps and pitching competitions is to bring together different stakeholders – from entrepreneurs to investors and policymakers – to facilitate the creation of ecosystems in which entrepreneurs can grow and thrive. But is it realistic to expect that bootcamps and similar training initiatives are enough to enable promising entrepreneurs to reach their full potential? The answer is simply: No. Make no mistake: Bootcamps are an exciting tool to create buzz and interest in countries that have little entrepreneurial history and culture. In most contexts, however, there is no follow-through with effective action plans that can keep the momentum going. This not only limits the value of these initiatives, but can also cause harm to a nascent ecosystem.