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Submitted by I Mas on
Thanks @ElaMi. I quite agree with the importance of behavioral science, but frankly I'd settle with a nerdy CEO who has the good sense to get him/herself a really good marketing/product development lead that is strong on behavioral science. I think that's something the CEO can delegate, whereas CEOs that don't involve themselves on the technology part are asking for trouble: disconnected tech and marketing decisions, organizational silos that are unresponsive to business needs, unidentified technology and operational risks, etc.