War On Want has released the latest in a series of reports to compare corporate social responsibility rhetoric with investigated company practices. In Coca-Cola: the Alternative Report there are some important charges made, although many of the allegations have been reported before, and it is hard to see the call for a boycott of Coke products gaining momentum. The result is a publication no more balanced than a rose-tinted CSR report. I agree with Richard Welford’s analysis in the current edition of CSR Asia Weekly that confrontation will not be enough to deliver the change needed and we should look at how to forge more constructive partnerships. Richard asks:
It might require a degree of faith to get into bed with these large multinational corporations, but do we really have any alternative?