According to a survey of 100 senior executives at top Western corporations, the average company expects to have one-third of its sales coming from rapidly developing economies like China and India by 2010, compared to 21% now. That's not surprising, given that more than 40% of world economic growth over the next decade is expected to come from China, India, Central and Eastern Europe, and Latin America.
But Boston Consulting Groups says that while OECD firms appreciate this potential, they are not doing enough about it. They of course have suggestions for management as to what needs to be done. See their press release or the full report: Organizing for Global Advantage in China, India, and Other Rapidly Developing Economies. I sure hope their ‘RDE’ acronym does not stick - I had enough at BRICs.
Update: The New Economist points us to Wal-Mart and its battle for China.