On March 22, 2006, a new business-led European Alliance for Corporate Social Responsibility (CSR) was kicked off by the European Commission. It's goal: to reconcile Europe's economic and environmental ambitions. The alliance calls EU businesses to "move up a gear" and go beyond minimum legal obligations in order to make Europe a "pole of excellence" in CSR. The alliance is based on government's recognition that CSR is a voluntary behavior for companies, and that government and business need to work together to create an enabling environment for businesses to act more responsibly. The call for enterprises to engage in CSR extends beyond business activities in EU borders, including interactions with supply chains.