The idea: create sustainable employment in sub-Saharan Africa, get college students interested in social entrepreneurship, and keep making lots of fraternity and sorority T-shirts. Oh, and there's a Bono connection, of course.
A good idea, although the impact has been limited to date. As I read the article, it seems that $2000 has been raised, which will fund (a fraction of) a student trip to an Edun factory in Africa. Sounds like a lesson in boondoggles as much as social entrepreneurship, but the T-shirt purchases themselves do keep those factories going. Hopefully the anticipated roll-out to other schools will increase impact.
(From our friends at Wikipedia: "Boondoggle is also known in the business world, for trips taken to 'exotic' or popular locations for a meeting. Usually, these meetings could have been either handled over the phone or not occurred all together.")