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Going the extra mile as a corporate citizen

Michael Jarvis's picture

Business Ethics magazine has just released its 100 Best Corporate Citizens for 2006. Although limited to US firms, the list still makes fun reading. Companies that have suffered scandals in the past see efforts to restore the reputations paying off – note Nike rising to #13 in the list. Who was number one? Green Mountain Coffee Roaster of Vermont. With a long history of social and environmental commitments, Winston Rost, director of coffee appreciation at the firm, singles out the value of company staff visits to coffee-growing cooperatives in Mexico where they try coffee picking, and hand sorting of beans in the hot sun.  This apparently ensures much greater appreciation of their next mocha frappacino back home.

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