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Blog Post of the Month: Ebola and the Role of C4D

Paolo Mefalopulos's picture

Each month People, Spaces, Deliberation shares the blog post that generated the most interest and discussion.

In November 2014, the most popular blog post was "Ebola and the Role of C4D" by Paolo Mefalopulos of UNICEF.

In this post, Paolo describes the urgent need to use communication for development (C4D) in the fight against Ebola.  While a medical response is clearly necessary, there is also an urgent need to monitor and prevent the spread of the disease. Like many other public issues, monitoring and prevention of Ebola requires informing the public of the scope of the problem as well as the possible solutions. C4D is helpful in this regard because it helps educate people and encourages community members to change social norms, attitudes and behaviours. 

Paolo asserts, "C4D experts should be given the space and autonomy to address and engage communities with a blend of expert-driven messages as well as knowledge derived from local norms, maintaining a rigorous and effective approach without being pushed by external pressures that value immediate products over long-lasting results through community engagement."

The post was read by more than 450 unique visitors and has been viewed almost 700 times!  Read the blog post to learn more!
 

Photograph by UNICEF Guinea via Flickr

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