Think back to your childhood…do you remember your favorite story? Whether it was Ali Baba and the Forty Thieves or Pinocchio, I bet you can recall every detail. Why do stories hold such power over our imaginations and why are they being talked about so much in businesses today?
Steve Denning, former Director of Knowledge Management at the World Bank, explains in the Science of Storytelling posted on Forbes, “Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works…” In fact there is scientific evidence that storytelling mimics the way our brain works, and this is why we remember stories so well.