In February 2014, a Swedish shampoo advertisement blew people away in Stockholm subways. The electronic ads were equipped with sensors to recognize a train’s arrival at the station. Each time a train appoached, the models' hair blew around, giving the impression that they were windswept.
More recently, Garbergs, a Swedish media agency, developed their own take on the ad for The Swedish Childhood Cancer Foundation (Barncancerfonden) but with an unexpected twist that left observers a little stunned.
According to the Swedish Childhood Cancer Foundation, around 175,000 children and adolescents younger than age 15 around the world are diagnosed with some form of childhood cancer each year. Incidence is not consistently higher among populations with lower socioeconomic status, although patterns differ by cancer type. For some, the incidence of pediatric cancer is higher in industrialized countries than in developing countries.
Unfortunately, fewer than 40% of patients—mostly in high-income countries—are adequately diagnosed and treated. Childhood cancer in underdeveloped countries remains a major concern due to a lack of viable treatment options.
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