People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
How do you inform young people of the importance of safe sex in Ethiopia, where sex is a taboo subject?
Turns out, the answer lies in the dance group, Addis Beza.
Addis Beza means "to live for others" in Amharic, and members of the group, aged 15-20, use their vibrant moves to open-up discussions about safe sex. The group regularly performs in front of mobile HIV testing vans and public spaces, encouraging the crowds they draw to practice safe sex with condoms and to get tested free of charge.
The campaign highlights the need to prioritise and involve young people in efforts to tackle HIV as the virus disproportionately affects adolescents and young adults aged 15-24. According to the UNAIDS World AIDS Day report 2012, this age group sees 2,400 new infections every day, and they account for 40 percent of all new adult HIV infections. As the video states, "arming young people with the knowledge they need to keep themselves safe is critical" to helping end AIDS.
The video is part of a campaign by the Link Up project. This programme aims to improve the situation of young people living with and affected by HIV. Countries targeted in the campaign include Bangladesh, Burundi, Ethiopia, Myanmar and Uganda. HIV testing in Ethiopia is organized in cooperation with the Organization for Social Services for AIDS (OSSA), Ethiopia’s largest NGO focused on HIV.
Source: International HIV/AIDS Alliance
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