Simple adjustments though, including stricter enforcement of seatbelt and helmet wearing, can help reduce these distressing statistics. That's where the Seatbelt Crew comes in.
A group of special, transgender Indian women use their sacred position in Indian culture to urge motorists to use their seatbelts. The following video shows the Seatbelt Crew as they direct motorists and passengers at traffic stops to use their safety devices.
Transgender women in India, known as "Hijra," hold a special place in Indian culture and are considered to be lucky by those who believe in the Ramayana. Their blessings are sought - especially for newborns and newlyweds - because they're believed to bring good fortune and fertility.
The campaign began in March and currently targets drivers in Mumbai.
Source: The Seatbelt Crew via Ryan Mendonca, a member of the Seatbelt Crew, on YouTube
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