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Campaign art: Want to be a hero? First, go wash your hands.

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Hand-washing is one of the single best habits any individual can adopt to lead a healthier, happier life. Hand-washing with soap is an extremely effective and inexpensive way to prevent diarrhea and acute respiratory infections, including pneumonia, which is the number one cause of mortality among children under five years old, according to the World Health Organization. Over 2 million children die from pneumonia each year, and diarrhea and pneumonia together account for almost 3.5 million child deaths annually. Simply hand-washing with soap could, though, could reduce the number of deaths due to diarrhea by almost half and deaths from acute respiratory infections by one-quarter, saving more lives than any single vaccine or medical intervention.

These are some of the many reasons that Global Handwashing Day was established. It is observed on October 15 with the aim of increasing awareness and knowledge about the importance of hand-washing with soap to prevent diseases and save lives.

The following video, produced by Help, encourages people in Nepal to wash their hands with soap. The lyrics ask, “How can Sabunman fly? Why is his body so strong?" and answer “Because before eating a meal he washes his hands with soap and water.”  Composed and performed by Almoda Rana Uprety, "Kina Udcha Sabunman," cheers kids to defeat the dirt monsters by washing their hands before they eat and after they play or use the bathroom.
VIDEO: Kina Udcha Sabunman (How can Sabunman Fly?)

The Global Public-Private Partnership for Handwashing with Soap (PPPHW) established Global Handwashing Day in 2008 as a way to promote a global and local vision of hand-washing with soap. Since the beginning, leaders from around the world have participated to raise awareness about the importance of clean hands and local organizers have held events to install sinks and hand-washing devices, host demonstrations on proper hand-washing techniques, and to support a greater culture of hand-washing, especially in societies where it is not already a generally expected habit.

The founding members of the PPPHW in 2008 included the World Bank Water & Sanitation Program, UNICEF, FHI360, the US Centers for Disease Control and PreventionProcter & GambleUnilever, and the United States Agency for International Development.

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Submitted by Pramod on

i am research scholar creating awarness regarding importance of hand wash. Further, fight aginst malnourishment. I need associate with organisations in the area please advise. The video and presentation regarding hand wash is excellent.

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