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Media (R)evolutions: Emerging Markets to Lead Sales of Technology Devices in 2015

Roxanne Bauer's picture
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

2015 forecasts for sales of technology devices indicate global stability as the market remains at around one trillion USD, where it has hovered for the last three years. However, the forecasts also predict shifts at the country level as the top ten largest growth markets will increase by over $10 billion. Emerging markets, in which both volume and pricing contribute to positive sales, will dominate this growth. 

India will experience the highest growth rate, primarily driven by smartphones sales, followed by China. China's technology device market represents an interesting case study because it is predicted to grow by just $1.8 billion in 2015-- a mere 1% increase over the estimated 2014 total-- but that is still large enough for second place. 
 
Emerging Markets to Lead Tech Sector Growth in 2015
Infographic: Emerging Markets to Lead Tech Sector Growth in 2015 | Statista
You will find more statistics at Statista

Weekly Wire: The Global Forum

Roxanne Bauer's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

How women will dominate the workplace BRIC by BRIC
CNN Opinion
Despite recent wobbles in the BRICS economies, most economists agree that the majority of world economic growth in the coming years will come from emerging markets. The story of their rise to date has been one in which women have played a large and often unreported role. I believe that as the story unfolds, women's influence will rise further and emerging markets' path to gender equality may follow a very different route to that of most developed countries. READ MORE

James Harding: Journalism Today
BBC Media Center
To so many journalists, Stead has been the inspiration, the pioneer of the modern Press. His zeal and idealism, his restless fury at inequality and injustice; his belief that dogged, daring investigations could capture the public’s imagination and prompt society to change for the better; his muscular opinions, his accessible design and his campaigning newspapers – and, no doubt too, a dab of ego, showmanship, and human folly – has made him the journalist’s editor. I remember standing in the newsroom of The Times in late 2010 when the then Home Editor told me of a story that Andrew Norfolk, our correspondent based in Leeds, was working on. It was about child sex grooming: the cultivation of young, teenage girls by gangs of men who plied them with drink and drugs and passed them around middle-aged men to be used for sex. And I remember thinking: ‘This can’t be true, this feels Dickensian, like a story from another age.’  READ MORE

Provocative Voices: Profiles in Blogging

Uwimana Basaninyenzi's picture

Inspired. That's how I felt after reading Profiles in Blogging, a new report published by the Center for International Media Assistance that examines how bloggers around the world practice their craft. Christopher Connell, an independent writer, editor, and photographer who was also former bureau chief for the Associated Press in Washington, provides a window into the experience of eight bloggers from Nepal, Saudi Arabia, Cambodia, Ghana, Yemen, Philippines, China, and Cuba. He provides an interesting narrative about each blogger, noting their important role in filling information gaps and their evolution into influential bloggers. He also examines how these bloggers find their audiences, the obstacles they face in practicing their craft, and, most inspiring (as least in my view), what motivates them.

Quote of the Week: Ariane de Rothschild

Sina Odugbemi's picture

“You are moving from a continent that, 20 years ago, had a small and very wealthy top and a broad base of poverty with no middle market, to one that is developing one of the largest mass markets in the world – Africa will be the equivalent of China.”

- Ariane de Rothschild, Vice-Chairman of Edmond de Rotschild.
 

#2 from 2012: Media (R)evolutions: Global Internet Use

Kalliope Kokolis's picture

Our Top Ten Blog Posts by Readership in 2012

Originally published on April 4, 2012

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

The Made-in-China Version of Media Development in Africa

Sina Odugbemi's picture

The South African Institute of International Affairs (SAIIA) has taken on an exceedingly important task. It has launched a ‘China in Africa’ research project. The project ‘investigates the emerging relationship between Africa and China’ and ‘seeks to develop an understanding of the motives, rationale and institutional structures guiding China’s Africa policy, and to study China’s growing power and influence so that they will help rather than hinder development in Africa’. (p.2). The important research paper that prompted this blog post– ‘The Rise of China’s State-Led Media Dynasty in Africa’– was published in June this year by SAIIA as part of the ‘China in Africa’ research project. The author, Yu–Shan Wu, is a researcher on the team.

The report shows that China is moving into the African media landscape with a striking comprehensiveness and intensity. Wu’s report is frank and detailed.  China’s efforts are designed to attain two objectives:

Is There Support for International Development?

Anne-Katrin Arnold's picture

Foreign aid has always been a contentious issue – especially when donor countries are in recession or trying to struggle out of one, while (some) formerly developing countries emerge with a stable and growing economy. From the viewpoint of policy makers in donor countries, the issue certainly has two sides: allocating support to the poorest countries in the world or those plagued by hunger and conflict, or stocking up much needed domestic programs for the poor and disadvantaged at home. Pressure from national interest groups is likely to push policy-makers toward domestic programs.

Measuring Public Opinion in Challenging Contexts

Anne-Katrin Arnold's picture

As we have discussed in other blog posts, public opinion is particularly important in countries with weak institutions of governance and accountability. Especially in fragile and conflict states, it can lend legitimacy to the government, help creating a national identity, and support governance reform. Unfortunately, public opinion is particularly hard to measure in those societies where it could be most important.

Long Live Television?

Anne-Katrin Arnold's picture

Suppose you want to run an awareness campaign for, say, methods that prevent the spread of sexually transmitted diseases (STD) in a sub-Saharan country. Suppose you want to reach the widest possible audience because most adults are concerned by this issue. Suppose you have a well thought-out campaign message. Which medium do you go for?

What the Public Would Want If It Knew Better

Anne-Katrin Arnold's picture

We have often moaned about opinion polls and their limited value on this blog. You know, those things where people get asked about their favorite toothpaste and that gets sold as public opinion? The question, of course, is how to do it better. Public opinion is an intricate phenomenon. We don't really know how to define the public to begin with, let alone how to figure out their opinion.

There's been a great model around since the mid 90s: Deliberative Polling. Introduced by James Fishkin, Deliberative Polls are designed to "show what the public would think about the issues, if it thought more earnestly and had more information about them,” to provide a “glimpse of the hypothetical public” (Luskin, Fishkin, and Jowell, 2002). It works like this:

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