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Social Marketing Master Class: Market Facilitation

Roxanne Bauer's picture
How can a development program work with other actors in a market to provide a product or service? How can we segment a market or use subsidy more effectively?

Social marketing asks questions like these to determine what types of media to use, how to allocate resources, and what the mix and schedule of marketing strategies should be in order to influence how individuals interact with and respond to products and services. It seeks to inform the delivery of competition-sensitive and segmented social change programs.

Rebecca Firestone, a social epidemiologist at PSI with area specialties in sexual and reproductive health and non-communicable diseases, speaks to us about the importance of designing programs that do not just operate in a market but which actively facilitate the market. Ultimately, she says, the goal is to ensure "equitable access to products and services that are going to help people lead healthier lives."

In Myanmar, where the economy is opening up, PSI is working to ensure that the commercial market for condoms is allowed to grow while also finding avenues to deliver condoms to those people who cannot afford them on their own.
 
Market Facilitation
 

Weekly Wire: The Global Forum

Roxanne Bauer's picture
These are some of the views and reports relevant to our readers that caught our attention this week. 

Compare your country - Aid statistics by donor, recipient and sector
OECD Data - Aid Statistics

Compare your country is a service provided by the OECD. It is based on the OECD's Development Co-operation Report 2013. EXPLORE THE MAP
 

More Than One in Five Worldwide Living in Extreme Poverty
Gallup

"Gallup's self-reported household income data across 131 countries indicate that more than one in five residents (22%) live on $1.25 per day or less -- the World Bank's definition of "extreme poverty." About one in three (34%) live on no more than $2 per day. The World Bank Group recently set a new goal of reducing the worldwide rate of extreme poverty to no more than 3% by 2030, but Gallup's data suggest meeting that goal will require substantial growth and job creation in many countries. In 86 countries, more than 3% of the population lives on $1.25 per day or less." READ MORE

Natural Disasters: What Role for Information and Communication?

Shanthi Kalathil's picture

Photo Credit: Flickr user Sarvodaya.orgIn the wake of the massive and horrific natural disasters in Myanmar and China, it is important to examine how the provision of humanitarian relief relates to issues of voice and accountability. In a general sense, communication should be an absolutely vital element of any relief effort.