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Serbia

Bring in the Hooligans - Lessons in Coalition Building

Anne-Katrin Arnold's picture

A lesson in coalition building comes to us from Egypt via the New York Times. In an analysis of the build-up to the Egyptian Revolution, two NYT reporters show us how careful planning of events and allies led to one of the most important political events of our time in the region. The coalition that made such an impact consists of young people from Serbia, Tunisia, and Egypt, American and Russian intellectuals (some of them dead), Facebook groups, marketing specialists - and hooligans.

Media Events for Development Campaigns

Anne-Katrin Arnold's picture

Using large international events to get attention for a development objective is a pretty good idea. Events like the Soccer World Cup are so called media events - events that capture the attention of a large audience, that break our routines, and unify a large scattered audience. Whatever team you were cheering for, you weren't the only one cheering for it, and didn't you feel like your team's friends were also your friends? This kind of mood - attention and a feeling of community - provides a great environment for campaigns that want to raise awareness about certain issues or that want to change norms and behaviors.