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Exploring the interactions among public opinion, governance, and the public sphere

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Quote of the Week

"There are three complementary models of behavior change implicit in many public health communication campaigns.  The individual effects model focuses on individuals as they improve their knowledge and attitudes and assumes that individual exposure to messages affects individual behavior.  The social diffusion model focuses on the process of change among social groups.  The institutional diffusion model focuses on the change in elite opinion, which is translated into institutional behavior, including policy changes, which in turn affect individual behavior. The models contrast the direct effects of seeing mass media materials... with the indirect effects of the social diffusion model, (wherein) discussion within a social network is stimulated by PSAs (public service announcements) or media coverage of an issue; that discussion may produce changed social norms about appropriate behavior, and affect the likelihood that each member of the social network will adopt the new behavior.  In the institutional diffusion model, media coverage of an issue may operate through either one or both of two mechanisms.  Media coverage may affect public norms that affect institutional behavior or policymaker actions, or media coverage may lead policymakers to think an issue an issue is important and requires action, regardless of whether public norms have actually changed."

- Prof. Robert C. Hornik (2002, pp.14-15)
Public Health Communication: Evidence for Behavior Change

"This Will Solve All Our Problems!"

I was recently in an informal discussion with development colleagues regarding the governance of extractive industries in a fragile state, which shall remain unnamed for various reasons.  One of them had been working in development for more than three decades and in country X for five years.  In terms of governance, he didn't think any of the usual solutions to the widespread and deeply embedded culture of rampant corruption and excessive rent-seeking would work in the country.  Things are just that bad.  He intimated that the only thing he could think of was to build the capacity of the country’s fractious civil society so that they could become credible interlocutors to government actors, and demand accountability from their elected and appointed leaders.  It was quite distressing when he said, “I don’t know what else to do.”

If You Won't Quit, We'll Make You

Yesterday, I attended a session of the World Bank Institute’s Flagship Course on Health, attended by health specialists from various countries.  An expert panel shared experiences of using communication and persuasion toward bringing about pro health outcomes.  Several success stories were shared on applying behavior change communication in areas such as hygiene and sanitation, nutrition and education, and immunization in Africa and Asia.  Complementary to this focus on individual and social change was a presentation by Patricia Sosa, Esq. on experiences of the Campaign for Tobacco-Free Kids.   The organization advocates for policy change in various countries and the core of their strategy is changing the rules of the game to reduce tobacco use.

Access to Information: Different Contexts, One Essential Ingredient

Andrew Puddephatt’s Exploring the Role of Civil Society in the Formulation and Adoption of Access to Information Laws defines the main contours of Access to Information (ATI) movements in 5 countries (Bulgaria, India, Mexico, South Africa and the United Kingdom).  In Bulgaria, ATI was established by an environmental eco-glasnost movement that emerged in a post-Communist society (glastnost meaning transparency). In India, the ATI movement was embedded in a larger, anti-corruption movement led by the rural poor communities.  In Mexico, a group of social activists and experts from academia and media conducted a targeted campaign for ATI just as Mexico was joining the OECD, NAFTA, and the WTO. The campaign for ATI in South Africa grew out of a post-apartheid civil society which recognized that information (or the systemic denial of it) was a key factor in perpetuating racial, social and economic inequality.  The movement for ATI in the United Kingdom was spearheaded by a specialist NGO that capitalized on a government in the process of implementing broader constitutional reforms.

Quote of the Week

"There are many approaches to evaluating public health communication programs, all of them struggling to resolve the tension between making strong inferences and making sure that an intervention has gotten a fair test.  There will always be some way to question the inferences made or the generality of the results to other contexts.  That does not take away from the legitimacy of the evaluations.  The fair question for them is whether they have gone reasonably down the path toward reducing uncertainty.  A valuable study is one that can usefully inform the policy community about whether the intervention approach is worthy of support, without promising that there is no risk of a mistake.  A study is valuable if future judgments about programs are better made taking this information into account than remaining ignorant of it."

- Prof. Robert C. Hornik (2002, p. 405)
Public Health Communication: Evidence for Behavior Change

Watch the Watchdogs

Onora O’Neill (2002) contends that advocates of media freedom have erroneously equated the citizen’s right to information and expression with press freedom.  They have claimed for journalists and media organizations what is essentially an individual right reserved for citizens.  A free media, according to O’Neill, “is not an unconditional good… Good public debate must not only be accessible to but also assessable by its audiences.”

Accessibility is often measured through indicators that quantify access to various media, such as newspaper circulation or the number of TVs, radios, and computers per thousand people in the population (e.g., UNESCO, World Bank).  Assessability, on the other hand, is driven by normative standards and can be carried out on at least two levels. 

You Can't Say That. It Doesn't Matter Who You Are.

The media have recently been going ga-ga over what many consider to be appalling public statements made by prominent figures in various fields --music, sports, domestic politics, and just today, international diplomacy.  From the U.S. Open to the U.S. Congress, to the august halls of the United Nations, public figures have said some terribly inappropriate things and, come the very next news cycle, have suffered sharp rebuke by pundits in the mainstream media.  Some have even claimed that these events portend the end of civilized society.  I think they exaggerate.

'I'll Be Gone and You'll Be Gone'

There was an article in the New York Times recently with the title 'What's Really Wrong With Wall Street Pay?'  In the article, the writer discusses a problem world leaders want to do something about but are not sure how. How do you stop compensation packages for bankers and traders in global markets from encouraging them to take the kinds of wild risks that have done so much damage to the global economy?  I wish the leaders the very best of luck in dealing with that one. Success in the endeavor is far from certain...to put it gently.

What caught my eye as I was reading the piece is what the writer says bankers call the "I.B.G-Y.B.G." problem, as in 'I'll be gone and you will be gone'. It is the moral hazard problem. Traders in global markets take incredible risks and recklessly, they collect their bonuses and move on. The firm takes all the risk. Well, it turns out that taxpayers take risks as well, since governments have had to bail out so many banks deemed too big to fail.

Ladies Specials: Gender and the Public Space

The “Ladies Specials”  are women-only commuter train recently launched in four Indian cities (New Delhi, Mumbai, Chennai and Calcutta).  While not a new practice, public transport exclusively for women is becoming popular.  (Mexico City introduced women-only buses in January 2008 and commuters on Japanese trains know a thing or two about this too.)

Harassment on the train or bus is not just an annoying nuisance for women.  It influences a whether or not a woman chooses to enter the workforce in the first place. (Or maybe whether her family or husband will allow her.)

Quote of the Week

"Constellations of Change

Media structures, laws, and policies are scarcely ever modified to find a more beautiful form, or even to develop a more efficient way to achieve commonly agreed-upon goals.  Changes in structure, including changes in law, occur because of pressure from within industry, the society, and the government, from within or without the state... Because (the global communications system's) contours are important for the fundamentals of national identity, for trade, and the world political order, the shaping of it is a matter not only of domestic preference but also of international debate and foreign policy."

Monroe E. Price (2002, pp. 12-13)                             
Media and Sovereignty: The Global Information Revolution and Its Challenge to State Power