Did you know that Brazil is now exporting political campaign strategists? According to a fascinating profile published in the New York Times, Brazil’s top political campaign consultants are now working on elections in other Latin American countries, and they are even beginning to venture into Africa. Written by Simon Romero, the profile focuses on the work of Joao Santana, apparently a colorful and controversial figure. Key quotes:
In the past year, Mr Santana, a hypercompetitive 60-year-old former lyricist for an avant-garde rock band who refers to elections as “almost bloody combat,” accomplished the uncommon feat of simultaneously running winning campaigns for three presidents: Danilo Medina, in the Dominican Republic; Hugo Chavez, in Venezuela; and Jose Eduardo dos Santos, in Angola.
He [Mr Santana, that is] described politics as an activity involving theater, music and even religious rites since “primordial” times, and, with a dash of humor, said about his field, “Just as psychoanalysts help people to have sex without guilt, we help people to like politics without remorse.’