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How Storytelling Can Help Turn the Tide on Climate Change

Roxanne Bauer's picture

There is no shortage of discussion on climate change; it seems almost pervasive these days. The media report extreme weather events, animal extinction (think polar bears floating off to sea), health problems, and the political push and pull around the issue.  The problem is also prevalent in popular culture, with magazines running special issues, movies showing the end of our days, and video games that presenting post-apocalyptic scenarios.  Yet, we have very little consensus about how to deal with it.

Robert Redford recently wrote a blog post calling for more storytelling on “complicated, politically charged issues like our environment and the need for swift action to combat climate change.”

Bring in the Clowns: Humor in Political Communication

Anne-Katrin Arnold's picture

Late one night in the capitol city a mugger wearing a ski mask jumped into the path of a well-dressed man and stuck a gun in his ribs. "Give me your money!" he demanded. Indignant, the affluent man replied, "You can't do this - I'm a Member of Parliament!" "In that case," replied the robber, "give me MY money!"

Sometimes all you can do when you hear the latest news from the political stages all over the world is – laugh. Actually, laughing is a good thing in politics. Humor has become a major vehicle for political information. Political commentary in late night shows and political comedy have become an important part of political communication. Humor helps to transmit information and messages in a way that dry news formats probably can’t do.

Long Live Television?

Anne-Katrin Arnold's picture

Suppose you want to run an awareness campaign for, say, methods that prevent the spread of sexually transmitted diseases (STD) in a sub-Saharan country. Suppose you want to reach the widest possible audience because most adults are concerned by this issue. Suppose you have a well thought-out campaign message. Which medium do you go for?