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Afghan Media

Measuring Afghan Media

Shanthi Kalathil's picture

A newly released assessment of the Afghan media, conducted by Altai Consulting with funding from USAID, is noteworthy for a couple of reasons. First, its findings shed valuable light on the current state of Afghanistan's media, as well as Afghans' perceptions of the media. One of the more interesting findings is that many Afghans praise state-run network RTA, despite its government bias, partly because the privately run stations are considered too "uncontrolled." The study highlights the importance people accord to respect for local culture, as well as their distaste for divisive politics. Ultimately, though, the roles many Afghans want their media to play - watchdog, agenda-setter, and provider of relevant information (such as on national reconstruction) - coincide with the "ideal" roles of the media enumerated in the recent CommGAP-published edited volume Public Sentinel. An interesting case of academia and the real world meshing, ever so slightly.