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#5 from 2015: The things we do: How a simple text message is the difference between success and failure

Roxanne Bauer's picture
Our Top Ten blog posts by readership in 2015. This post was  originally posted on April 21, 2015.
 

A woman and her child get the anti-malaria drugs distributed in Freetown.Mobile phones are increasingly prevalent throughout the world, and researchers have found that sending text message reminders can help people follow-through with their intentions, significantly increasing the success of development interventions.

“People need to be reminded more often than they need to be instructed.”

These are the wise words of Samuel Johnson, an English author, critic, and lexicographer. Even though he lived more than 200 years ago, international development interventions are proving him correct today. 
 
Reminders for Malaria
 
It’s widely known that failure to adhere to a full course of antibiotic treatment leads to treatment failure and encourages bacterial resistance to antibiotics, threatening the sustainability of current medications. This is extremely important for malaria, which, according to the World Health Organization, results in 198 million cases each year and around 584,000 deaths.  The burden is particularly heavy in Africa, where around 90% of malaria deaths occur, and in children under 5 years of age, who account for 78% of all deaths. Moreover, low rates of adherence to artemisinin-based combination therapy (ACT) treatments has led to a prevalence of antibiotic-resistant Malaria in many parts of the world, particularly Africa. One of the biggest and simplest  reasons why people fail to complete the full treatment for Malaria is that they forget.

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

NPR
Saving Lives In Africa With The Humble Sweet Potato

“A regular old orange-colored sweet potato might not seem too exciting to many of us.

But in parts of Africa, that sweet potato is very exciting to public health experts who see it as a living vitamin A supplement. A campaign to promote orange varieties of sweet potatoes in Mozambique and Uganda (instead of the white or yellow ones that are more commonly grown there) now seems to be succeeding. (Check out this cool infographic on the campaign.) It's a sign that a new approach to improving nutrition among the world's poor might actually work.

That approach is called biofortification: adding crucial nutrients to food biologically, by breeding better varieties of crops that poor people already eat.”  READ MORE