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Elephants on the Autobahn?

Tanya Gupta's picture

When it comes to use of social media in development, development institutions remind me of lumbering elephants walking down the autobahn.  In any other sphere, development organizations would not be at such a disadvantage.  We have been building roads for ever.  There has not been any fundamental change in the technology of building roads.  Development organizations learnt slowly but well about development challenges in various sectors and are now legitimate experts in these areas.  All the same the title of “knowledge institutions” is a bit hard to swallow.  The reason, probably somewhat unfair, is that knowledge today, for most people is intimately tied to technology, social media too is viewed as a medium for knowledge, much like the network of roads and highways are a medium for commerce.