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Attitudes

How Soap Operas and Cable TV Promote Women’s Rights and Family Planning

Duncan Green's picture

Taking a break from the How Change Happens book this week to head off to Harvard for a Matt Andrews/ODI seminar on ‘Doing Development Differently’ + a day at Oxfam America on Friday. Will report back, I’m sure. Meanwhile, I’ve just finished the draft chapter on the power of social norms, and how they change (and can be changed). ODI provides an absolute gold mine of a crib sheet on this in the shape of Drivers of Change in Gender norms: An annotated bibliography, by Rachel Marcus and Ella Page with Rebecca Calder and Catriona Foley.

Here’s one of the excerpts that caught my eye:

Jensen, R. and Oster, E. (2007) ‘The Power of TV: Cable Television and Women’s Status in India’. Working Paper 13305. Cambridge, MA: NBER

Why Won’t Babu Move?

Sina Odugbemi's picture

Much of what we do in international development as a field of practice is designed to make Babu move, yet more often than not Babu does not make the move we would like her to make, a move that we are convinced is clearly, evidently, certainly, demonstrably in her overall best interest. As a result, we are, at turns, surprised, frustrated, angry, resigned, cynical even.  The fault is with Babu, we are convinced, and not with us.

As you must have guessed by now, Babu is the prototypical intended beneficiary of many of our development programs and initiatives. Depending on how you pronounce her name, she could be from any of the continents to which most developing countries belong. We work in development largely because we want to improve Babu’s life. We have a passionate concern; we want to do the very best that we can for her. We bring money, expertise and oodles of benevolence to Babu’s hometown. But we know that for the initiative to go well (and produced those magical ‘development results’) we need Babu to play her part. We need her to make a move of some kind. Perhaps we want her to:

Attitudes, Opinions, and Why Dinner Matters

Anne-Katrin Arnold's picture

In the general slander of public opinion and public opinion polls ("leaders who pander to public opinion lose respect", see John Kay in the Financial Times), people often mistake attitudes for opinion. It's a technical detail, but from a governance reform view it makes all the difference. Attitudes are predispositions. Opinions are expressions, speech acts. Opinions precede and determine behavior. And that, after all, is where we aim in working toward governance reform.