Simple adjustments though, including stricter enforcement of seatbelt and helmet wearing, can help reduce these distressing statistics. That's where the Seatbelt Crew comes in.
A group of special, transgender Indian women use their sacred position in Indian culture to urge motorists to use their seatbelts. The following video shows the Seatbelt Crew as they direct motorists and passengers at traffic stops to use their safety devices.
My colleague Shanthi Kalathil is working on a "Toolkit for Independent Media Development," which we have mentioned several times on this blog. One of the points she makes right at the beginning is that donors need to distinguish between media development and communication for development. Communication for development means the use of communication tools - usually in the form of awareness raising campaigns - to achieve development goals. Media development, on the other hand, is about supporting an independent media sector in and of itself, it's a structural approach.