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Behavior Change Communication

The Things We Do: Bandwidth Poverty- When our Minds Betray Us

Roxanne Bauer's picture

Struggling to ‘get by’ is stressful.  We worry whether we can make it to our next paycheck, whether a trip to the market will be successful, whether we can pay the rent on-time… the list goes on.

All of this stress leads to an attention shortage, known as bandwidth poverty.  Bandwidth poverty creates a negative, reinforcing cycle.  When we experience financial poverty, we focus on the immediate need to make money or to pay a bill, and we don’t have sufficient cognitive resources or bandwidth to spend on other tasks or later deadlines. This leads to less-than-optimal decisions that leave us worse-off because we’ve lost the capacity or mental space to consider future needs.

In a series of experiments, researchers from Harvard, Princeton and Britain's University of Warwick found that urgent financial worries had an immediate impact on poor people's ability to perform well in tests of cognition and logic.

The researchers conducted two sets of experiments— in two very different settings— one in a mall in suburban New Jersey and one involving sugar cane farmers in rural India.
 

The People Who Can Connect the Dots – Graduates of 2013 Summer Institute

Shamiela Mir's picture

The Third Summer Institute in Communication and Governance Reform came to a close on June 7, 2013. The participants completed a very intense yet extremely enriching two weeks of learning from world-class researchers and thinkers in strategic communication in a close-knit setting.

As mentioned in my previous blog, the program was developed with an understanding that successful implementation of policy reforms requires behavior change which can only be induced when non-technical, real life issues that relate to people and politics are treated as priority along with technical issues.  Human behavior is at the core of why things happen the way they do, whether we are talking about why some people smoke, or why some politicians implement policies that are detrimental to their country.

The Earth is Dying, So What?

Darshana Patel's picture

Public awareness campaigns about climate change can be real downers. This one was too scary for children and was eventually pulled off the air. This one scared even the adults and was pulled off the air within hours of its release.

Doom and gloom scenarios seem to be the dominant theme in most of these campaigns. But are they working? According to Futerra’s Sell the Sizzle, these campaigns completely miss the target with this type of negative messaging.  While it is true that climate change is aggravating problems like mass migration, overcrowded cities, and food shortages, our message need not be about Armageddon. We are trying to sell a version of climate change hell when we should be selling a low-carbon heaven, argues Futerra

Let Me Entertain You

Anne-Katrin Arnold's picture

When we talk about how mass communication can be used to foster development effectiveness, what kind of communication are we talking about? Well, I would say that we often talk about information-centered mass communication – be it in political media or through other channels. Communication centered on facts and bits of information is certainly a wide-spread approach in development, but let’s think about communication that does not so much focus on facts, but on emotions and context.