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Behavioural Economics

Is There an App for That?

Maya Brahmam's picture

I’ve been working with my colleagues on the Apps for Climate competition. We’ve been puzzling over the intersection of climate and technology and what sorts of new ideas we’ll get from this exercise. What about “little green nudges?” Is there an App for that?

“Nudges” are subtle messages that have been used to change behavior. George Webster’s recent article on CNN’s website notes that, “whether we're conscious of them or not, nudges -- of a sort -- are all around us. From the rumble strip along motorways -- gently encouraging motorists to remain in the correct lane -- to rows of brightly colored candy wrappers, less subtly inviting us to pick them up and place them in our shopping cart…” And what’s more, they work and have the potential to be harnessed for the greater good.