Political polarization is one of the most worrisome phenomena even in established democracies—or perhaps especially in established democracies. With a divided electorate and a legislature unable to compromise, the business of governing essentially comes to a standstill. And damage will be done. There is little doubt that the media plays a significant role in confirming people’s political views, forming them, and eventually cementing them. Novelist Stephen King recently had a brilliant idea for countering polarization of the media and the audience—force people to watch media from the political side that is opposite their own.
Do you know these people who always only hear what they want to hear? Who interpret everything in a way that fits their own views? Yes? Deal with them every day? Well, chances are, you’re one of them. Biased information processing is a common phenomenon. It happens when the information we receive is out of sync with what we believe to be true, or want to be true, or when the information is inconvenient for us. This obviously has huge implications for communication campaigns in development.