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Campaign Art

Campaign Art: #LetsTalk

Darejani Markozashvili's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

According to the World Health Organization (WHO), globally more than 300 million people suffer from depression. However, less than half of these affected seek and get help. In addition to stigma surrounding depression, one of the biggest barriers why people are unable to seek and get help is the lack of government spending worldwide for mental health services. “According to WHO’s “Mental Health Atlas 2014” survey, governments spend on average 3% of their health budgets on mental health, ranging from less than 1% in low-income countries to 5% in high-income countries.”  

Mental health needs to be at the forefront of the humanitarian and development agenda, in order to achieve the set Sustainable Development Goals (SDGs). Governments around the world must scale up their investment in mental health services, as the current commitments are inadequate. The study published by “The Lancet Psychiatry” calls for greater investment in mental health services. “We know that treatment of depression and anxiety makes good sense for health and wellbeing; this new study confirms that it makes sound economic sense too,” said Dr Margaret Chan, Director-General of WHO. “We must now find ways to make sure that access to mental health services becomes a reality for all men, women and children, wherever they live.”

Campaign Art: Raise your voice against cyberbullying

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

“When we curb abuse we will expand freedom” – Ashley Judd.

Cyberbullying has become pervasive, impacting the lives of millions of children worldwide. 9 out of 10 children experiencing cyberbullying never tell an adult. But the consequences of silence can be detrimental. According to the American Academy of Pediatrics’ Clinical Report, being the victim of school bullying or cyberbullying is associated with substantial distress, resulting in lower school performance and school attachment.

In order to raise awareness of the damages of cyberbullying, Norton, an anti-malware software company, published a documentary-style film on their website. Produced by Grey San Francisco Agency, the video features six real life families, and their children telling their stories of being cyberbullied. The kids read some of the messages they have received on their phones, while their parents listen on the other side of the room.

 

Raise Your Voice Against Cyberbullying

Source: Norton 

Campaign Art: #GirlsNotBrides

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Child marriage is a violation of human rights and needs to be addressed worldwide by citizens, community organizations, local, and federal government agencies, as well as international organizations and civil society groups. Child marriage cuts across borders, religions, cultures, and ethnicities and can be found all over the world. Although sometimes boys are subjected to early marriage, girls are far more likely to be married at a young age.

This is where we stand today: in developing countries, 1 in every 3 girls is married before the age of 18. And 1 in nine girls is married before turning 15. Try looking at it this way: the United Nations Population Fund (UNFPA) estimates that if current trends continue, worldwide, 142 million girls will be married by 2020. Another prediction from a global partnership called Girls Not Brides suggests, that if there is no reduction in child marriages, the global number of child brides will reach 1.2 billion by 2050.

Why is this such a critical issue? Child marriage undermines global effort to reduce poverty and boost shared prosperity, as it traps vulnerable individuals in a cycle of poverty. Child marriage deprives girls of educational opportunities. Often times, when girls are married at a young age, they are more likely to drop out of school and are at a higher risk of death due to early childbirth. According to the World Health Organization, complications during pregnancy and childbirth are the second cause of death for 15-19 year-old girls globally.  

In order to raise awareness about child marriage in the Middle East, a Lebanon-based organization, KAFA, produced this video as a social experiment.
Social epxeriment by KAFA

Source: KAFA Lebanon

Campaign Art: What’s the real cost of smoking?

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

The real cost of smoking is high, especially high on your health. According to the World Health Organization (WHO), tobacco kills around 6 million people each year, out of which 600,000 are the results of non-smokers being exposed to second-hand smoke. The cost of smoking is also high on the global economy, as smoking burdens global health systems, hinders economic development, and deprives families of financial resources that could have been spent on education, food, shelter, or other needs.

Tobacco use is the world’s leading underlying cause of preventable death. It contributes to a great number of non-communicable diseases (NCDs), which account for 63% of all deaths. Prevention of tobacco use can significantly decrease the number of preventable deaths worldwide, encourage economic development, reduce poverty, encourage healthy lifestyle choices and support Sustainable Development Goals.

In order to prevent and reduce youth tobacco use, in February 2014 the U.S. Food and Drug Administration (FDA) put forward a national public education campaign titled “The Real Cost.” The following video is a part of this campaign:
 
The Real Cost Commercial: "Hacked" (:30)

Source: therealcost.betobaccofree.hhs.gov

Campaign Art: Food Waste

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
 

According to the Food and Agriculture Organization (FAO), annually around the world 1.3 billion tons of food is lost or wasted. In the world, where about one in nine people do not have enough food (that’s some 795 million people), food waste presents an enormous opportunity for tackling food insecurity.

In order to bring more attention to the issue of food loss and waste and promote food loss reduction, FAO is leading the Save Food global initiative, partnering with the United Nations Environment Programme (UNEP), and others in the private sector and civil society.

#NotWasting

Source: Food and Agriculture Organization (FAO)

Campaign Art: #2BillionCare – do you?

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

According to the Food and Agriculture Organization’s (FAO) report “Trees, forests and land use in drylands” (the first global assessment) 23 hectares of land per minute are lost to desertification. The United Nations Convention to Combat Desertification defines desertification as “land degradation in arid, semi-arid and dry sub-humid areas resulting from various factors, including climate variations and human activities.” Desertification in return reduces the biological and economic productivity of drylands. Drylands are the land areas that receive relatively low overall amounts of precipitation in the form of rainfall or snow, referring to all lands where the climate is classified as dry, dry-sub-humid, semi-arid and arid, exclusive of hyper-arid areas.

Desertification poses direct threat to the livelihoods of an estimated 2 billion people who live in drylands, which covers about 41 percent of the Earth’s land surface. Desertification, land degradation, scarcity of water, draughts, food shortages, hunger and violence disrupts the lives of millions of people, and pushes them into forced migration. Therefore, the need to deepen our knowledge about desertification, the status of drylands globally, and the ways to improve the management and restoration of them cannot be underestimated.

In order to raise awareness about the importance of the world’s dryland forests, and bring attention to the urgent need to improve the management and restoration of drylands, FAO launched a global campaign #2BillionCare.

#2BillionCare – do you?

Source: Food and Agriculture Organization (FAO)

Campaign Art: #BeatMe

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

In order to raise public awareness about violence against women and girls around the world, in 2008 the United Nations Secretary-General launched the UNiTE to End Violence against Women campaign, with the objective to bring together a number of agencies committed to end violence against women and girls. 

Gender based violence is a human rights violation that needs to be rooted out. “In 2012, 1 in 2 women killed worldwide were killed by their partners or family. Only 1 out of 20 of all men killed were killed in such circumstances” – reports UN Women, United Nations Entity for Gender Equality and the Empowerment of Women. In order to reach the new Sustainable Development Goals, violence against women and girls needs to be at the forefront of the global agenda. 

Leading up to the International Day for the Elimination of Violence against Women (November 25), UN Women Pakistan published a powerful campaign video focusing on women’s rights.

This powerful video showcases a woman daring a man to beat her at things she is good at. It as an unusual campaign video, with a dramatic plot line, aiming to inspire women.

 
#BeatMe | I Am UNbeatable

Source of the video: UN Women

Campaign Art: Take a good look in the mirror

Darejani Markozashvili's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Road traffic injuries are becoming a major cause of death throughout the world, claiming a total of 1.2 million lives each year. According to the data from the “Global Status Report on Road Safety” of World Health Organization (WHO), road traffic injuries are the leading cause of death among young people aged between 15 and 29 years.  

Alcohol intake increases the risk of traffic injuries and puts millions of lives in danger. Unless progress is accelerated, road injuries, especially involving drunk driving, will remain a major public health challenge. However, many of these deaths are largely preventable.

We Save Lives is a non-profit organization, dedicated to campaigning against drunk driving. In order to raise awareness about their cause, they launched a powerful anti-drunk driving initiative "Reflections From Inside"
 
We Save Lives

Source of the video: We Save Lives

Campaign Art: Fight Unfair

Darejani Markozashvili's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Every child has the right to a fair chance in life, regardless of where they are born. However, according to new data from “The State of the World’s Children”, an annual flagship report from United Nations Children’s Fund (UNICEF), nearly half of the world’s extreme poor are children, and many more experience multiple dimensions of poverty in their lives. Unless progress is accelerated, 167 million children will live in extreme poverty in 2030, and 69 million children under 5 will die between 2016 and 2030.

Children living and working in the streets are one of the most marginalized and disadvantaged. They are often deprived of services and care, pushed aside and neglected. Lack of shelter, nutritious food, and access to education robs these children of an opportunity of a better future.

In June 2016 UNICEF published the video below to illustrate the challenges children living in the streets face, especially the stigma society associates with them. It is a social experiment to test the public’s reaction to a young homeless girl.

Would you stop if you saw this little girl on the street?

Source of the video: UNICEF

Campaign art: Addiction may not be obvious but its effects are real

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Do you have friends or people you follow on social media who always have a drink in their hand? Does that seem normal to you?  Did you ever wonder if they might have a problem?

Meet Louise Delage. She’s beautiful, trendy, and seems to lead a very glamorous life.  The only problem is she’s always drinking… and no one notices.  In the span of a few months, she was able to cultivate over 16,000 followers and 50,000 likes, few of whom noticed she is a functional alcoholic. The overwhelming majority of her followers just saw a pretty woman having fun, failing to notice her alcohol problem.

This is all part of a social campaign from Paris agency BETC called "Like My Addiction" rolled out for Addict Aide, which sought to raise awareness of alcoholism among young people. According to the organization, one out of every five deaths of young people each year is from addiction. The World Health Organization also warns of the hazards of alcohol, declaring that harmful alcohol consumption has now become "one of the most important risks to health: it is the leading risk factor in developing countries with low mortality rates and ranks third in developed countries, according to the World Health Report 2002."  Alcohol use contributes to a wide range of diseases, health conditions and high-risk behaviours, from mental disorders and road traffic injuries, to liver diseases and unsafe sexual behaviour.

The truth about Louise was revealed in a video published on Instagram and YouTube:
 
Like my Addiction

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