People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
We all know that organ donations save lives. Some people have to wait months and years to receive the organ they need to stay alive. Sadly, some die before a compatible organ is found for them. According to the US Government, 22 people die each day waiting for an organ in that country alone. Globally, there are some countries that are very generous when it comes to organ donation. Argentina is not one of them.
A metaphor to view this issue is to compare the human body to car parts. If you think about it, in a way we all have a chassis (our skin, muscles and bones), a motor (our heart), we stay well-greased with oil (our blood), and our exhaust pipe is… well you can guess.
To incentivize organ donations in Argentina, a taxi company has been using donated car parts from a scrapyard to fix taxis in their fleet. In exchange, the taxis become visible awareness campaigns for the cause of organ donations.
Source: Ad Agency J. Walter Thompson Buenos Aires