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Cancer

Campaign Art: Soap that helps early detection of cancer

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

If you think about your community (family, friends, colleagues, etc), you probably know someone who has or has had breast cancer. According to the World Cancer Research Fund International, in 2012, breast cancer was the second most common cancer, with about 1.7 million new cases registered.
 
The good news, if any, is that breast cancer has a very high survival rates (of over 90%) when detected and treated at an early stage. A good way to detect cancer early is to perform routine self-exams to search for any lumps or changes in the breast area. A recommended time to do these self-exams is when we are naked and alone – and these conditions are met when we are in the shower.

To incentivize self-exams amongst the local population in Puerto Rico, HIMA San Pablo – a network of hospitals – came up with this public health awareness campaign. They distributed soap with a reminder carved in each soap bar and with waterproof instructions to correctly perform self-examinations in the shower.
 
The Life Soap

Obesity, Diabetes, Cancer: Welcome to a New Generation of 'Development Issues'

Duncan Green's picture

I failed miserably to stop myself browsing my various feeds over the Christmas break (New Year’s resolution: ‘browse less, produce more’ – destined for failure). One theme that emerged was the rise of the ‘North in the South’ on health – what I call Cinderella Issues. Things like road traffic accidents, the illegal drug trade, smoking or alcohol that do huge (and growing) damage in developing countries, but are relegated to the margins of the development debate. If my New Year reading is anything to go by, that won’t last for long.

ODI kicked off with Future Diets, an excellent report on obesity by Sharada Keats and Steve Wiggins. Its top killer fact was that the number ofobese/overweight people in developing countries (904 million) has more than tripled since 1980 and has now overtaken the number of malnourished (842 million, according to the FAO).